上海电视台播出的电视连续剧《世纪末的童话》,已进入尾声,在一些观众中获得了较好的口碑。然而令人更感兴趣的,却是伴随着这部电视剧播出的有奖活动。一些人认为,有奖欣赏电视,首先是一种观念的转变。既然电视剧已经走向市场,既然我们承认了电视剧同时也是一种商品,那么对于产品的营销就应当允许它采用各种各样的商业手段。目前有奖推销自己 The television series “The End of the Century’s Fairy Tales” broadcast by Shanghai TV Station has come to an end and has gained a good reputation among some viewers. More interesting, however, was the award-winning event that accompanied the show. Some people think that rewarding television is, first of all, a shift in concept. Since the drama has been to the market, since we recognize the drama is also a commodity, then the marketing of the product should allow it to use a variety of commercial means. Currently there are awards to sell yourself