2012年恰逢沃尔沃集团在华发展20周年,继2011上海国际车展之后,沃尔沃集团再次以整体形象亮相2012北京国际车展。在室外展区最西侧与东风商用车公司展台形成呼应,沃尔沃集团的展台面积不大;但展示内容却非常丰富,力图以产品展示、操作体验及多媒体应用等手段,为观众描绘 The 2012 coincides with the 20th anniversary of the Volvo Group’s presence in China. Following the 2011 Shanghai International Auto Show, the Volvo Group once again displayed its image as an overall 2012 Beijing International Auto Show. On the west side of the outdoor exhibition area, it echoed the booth of Dongfeng Commercial Vehicle Company. The Volvo Group’s booth area is small. However, the exhibition contents are very rich, trying to depict the audience with products, operation experience and multimedia applications