文章通过梳理国内外专家学者旅游企业营销模式的创新理论后,分析了信息时代环境下旅游企业的电子商务的三种主要营销模式,提出了更新磁芯卡片;提升虚拟旅游平台搭建;整合旅游资源,实现大网络互动营销模式;拓展手机二维码等四种策略,来促进旅游企业管理模式的创新发展,旨在给旅游企业管理者加速景区建设带来新的思路。 After sorting out the innovative theories of domestic and foreign experts and scholars in tourism enterprises’ marketing mode, the article analyzes three major marketing modes of e-commerce in tourism enterprises under the information age environment, and proposes to update the core cards, to build a virtual tourism platform and to integrate tourism resources , To achieve large-network interactive marketing model; to expand the two-dimensional code of mobile phones and other four strategies to promote the innovation and development of tourism business management model designed to accelerate the construction of tourism enterprises managers to bring new ideas.