报业竞争，关键是报纸质量的竞争。当前，随着社会经济文化的不断发展，新闻传播媒体呈现出多元化的态势，一方面受众的阅读、收视（听）要求越来越高，已不仅仅满足于单一面、浅层次、简单化的新闻报道；另一方面，新闻媒体要在满足受众需求的基础上，艺术化地引导受众的思想 Newspaper industry competition, the key is the newspaper quality competition. At present, with the continuous development of social economy and culture, the news media shows a diversified situation. On the one hand, the audiences’ demands for reading and viewing (listening) are getting higher and higher. They have not only satisfied themselves with one-sidedness, shallowness and simplicity On the other hand, the news media should, in order to meet the needs of the audience, artly guide the audience’s thinking