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企业管理指的是企业的领导者和经营者,根据一定的理论、原则、法令、法规,运用一定的方法和方式,对企业所能支配的人、财、物、信息、能量等有形资产和无形资产,进行合理的配置,把产品和市场有效地结合起来,并使之正常运营,以求达到企业所要实现的盈利最大化(或市场份额最大化、财富最大化、股东利益最大化)的战略
Corporate management refers to the leaders and operators of enterprises. According to certain theories, principles, decrees and regulations, they use certain methods and methods to control the tangible assets such as people, finances, materials, information, and energy that enterprises can control. Intangible assets are rationally allocated, and products and markets are effectively combined and normalized in order to achieve the maximization of profits (or maximization of market share, maximization of wealth, and maximization of shareholder’s profits) of the company’s profits. strategy