新华书店一般图书发行管理再探□武新建近年来，上级店三令五申强调加大一般图书发行力度，力求一般图书发行量有一个较大幅度的增长。然而，一般图书发行仍然摆脱不了经济效益低下，市场占有率相对较低的怪圈。笔者认为，主要症结是多年来各级书店一直延用陈旧的、统一的... Xinhua Bookstore, general management of the issue of books to explore □ Wu Xinjian In recent years, higher orders repeatedly stressed that efforts to increase the general circulation of books, and strive to general circulation of books has a more substantial growth. However, the general circulation of books still can not get rid of the vicious circle with low economic benefits and relatively low market share. The author believes that the main crux is that bookstores at all levels have been using obsolete and uniformed ...