当下的中国大陆,“微时代”、“博客”、腾讯QQ、SNS社区等网络应用技术的成熟和普及,大众通过终端通讯设备随时随地进行个性化的传播,提供咨询服务、娱乐、互助等等,不仅促使广大民众人人成了新时期的公众媒介人,更增强了大众对舆论信息透明度和公开度的渴望,在无形当中创造了强大的“民间舆论场”。笔者认为,在传统媒介和新兴媒介多方交融 The current mainland China, “Micro era ”, “blog ”, Tencent QQ, SNS community and other network applications mature and popular technology, the public through the terminal communications equipment for personalized dissemination anytime, anywhere to provide consulting services, entertainment , Mutual aid and so on. It not only prompts the masses of the people to become public media people in the new era, but also enhances the public’s desire for transparency and openness of public opinion information and creates a powerful “public opinion field ” in the invisibility. The author believes that the traditional media and emerging media multi-blend