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东北区域经济的发展、社会的进步、物质文化生活水平的提高,区域内对服装的需求量增大,具有良好文化修养、生活品位和经济基础的消费阶层越来越关注优秀品牌服装,服装品牌市场消费旺盛。一个优秀的东北服装品牌建设以及形成良好的品牌文化,是品牌遵循东北区域特征经过长期经营活动创造出来的物质形态和精神成果,体现了品牌和东北区域文化共同作用下形成的品牌价值评判。东北区域文化的兼容性、包容性、开放性使其具有快速接受新思想、新事物的能力。现在的东北区域服装市场,已呈现出由实用、模仿式消费转向个性化消费的趋势。这种服装消费观,对于品牌文化建设、区域市场和区域文化的繁荣、持续发展起了很好的保证。
Northeast economic development, social progress, improvement of material and cultural living standards, increasing demand for clothing in the region, with good cultural accomplishment, quality of life and economic base of the consumer class more and more attention to outstanding brand apparel, apparel brand Strong consumer market. Building a good Northeast clothing brand and forming a good brand culture are the material forms and spiritual achievements created by long-term business activities of the brand following the characteristics of the Northeast region. They reflect the brand value judgment formed by the brand and the culture in Northeast China. The compatibility, inclusiveness and openness of the culture in Northeast China make it have the ability to quickly accept new ideas and new things. Now the northeastern region apparel market, has shown a trend from the practical, imitative consumption to personalized consumption. This view of clothing consumption, for the brand culture, regional markets and regional culture of the prosperity and sustainable development played a very good guarantee.