在我国经济水平快速提升的推动下,我国国民的生活水平也在稳步增长,人们在追求物质精神双丰收的同时,也开始关注如何提升自身身体素质。而全民健身理念的提出,正好迎合了我国国民的需求,同时也推动了我国体育产业的发展。全民健身的发展,带来的不只是提升国民身体素质的惠果,更为建设社会主义和谐社会起到了积极的促进作用。全民健身鼓励民众积极参与健身运动,将娱乐、健身、休闲等特质全都包容其中,营造出了一种和谐共荣的热闹社会图景。本文就对全民健身与体育产业发展作以介绍,并对全民健身和体育产业发展中存在的问题进行分析,最终探讨出实现全民健身与体育产业双赢发展的必要措施。 Under the promotion of rapid economic growth in our country, the standard of living of our nationals has also been steadily increasing. While pursuing the dual harvest of materialism, people are also beginning to pay attention to how to improve their own physical fitness. The concept of universal fitness put forward just to meet the needs of our nationals, but also to promote the development of China’s sports industry. The development of nationwide fitness has brought not only the benefits of improving the national physical quality but also the positive role of promoting the building of a harmonious socialist society. National Fitness encourages people to actively participate in fitness activities, entertainment, fitness, leisure and other characteristics are all inclusive, creating a lively and harmonious social scene. This article introduces the development of the national fitness and sports industry, and analyzes the problems existing in the national fitness and the development of the sports industry. Finally, the necessary measures to realize the win-win development between the national fitness and the sports industry are discussed.