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手机市场,现在仍是国外品牌占主导,但如果国产品牌手机在营销和服务上下力气,肯定会比国外品牌做得更好,以赢得消费者信任。 国外品牌手机的营销和服务主要靠代理,但是代理关系主要靠眼前利润来维持,售后服务需要很大投入,也需要很长时间积累,指定代理商做售后服务是不现实的。而国产品牌大多自建营销和售后服务网,用服务赢回消费者的信任是可能的。
The mobile phone market is still dominated by foreign brands. However, if the domestic brand mobile phones are up and down in marketing and service, they will certainly do better than foreign brands to win the trust of consumers. The marketing and service of foreign brand mobile phones mainly rely on agents, but the agency relationship is mainly maintained by immediate profit. After-sales service requires a lot of investment, and it also takes a long time to accumulate. It is unrealistic for designated agents to do after-sales service. Domestic brands mostly self-built marketing and after-sales service networks, and it is possible to use services to win back the trust of consumers.