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文章以中央厨房为例,认为未来媒体的本质属性为生产优质的内容产品、思想产品。移动互联网时代结束,智能互联网时代开启。中国媒体独特的价值模式是:作为执政资源和治理手段的政治价值,凝聚共识弥合分歧的社会价值,记录时代传承文明的文化价值,连接用户服务市场的商业价值。融合发展需要流程再造、结构调整、用户关系重构、善用资本力量四轮驱动。
Taking the central kitchen as an example, the article thinks that the essential attribute of the future media is to produce high-quality content products and thought products. Mobile Internet era, the era of smart Internet open. The unique value model of the Chinese media is as follows: as the political value of governing resources and governance means, gathering consensus to bridge the social value of disagreement, documenting the cultural value of inheriting civilization and connecting the business value of the customer service market. Integration and development need process reengineering, structural adjustment, reconstruction of user relations, and capitalizing on the four-wheel drive.