本文从云南实际出发,提出云南应充分利用独特的地理位置、气候条件优势带动云南体育产业的发展,同时也希望有关部门加强管理,合理定位,为大力提高云南体育产业的经营开发力度,扩大体育产业的经营容量,塑造云南体育产业形象提供参考。 Based on Yunnan’s actual conditions, this paper proposed that Yunnan should make full use of its unique geographical location and the advantages of climatic conditions to promote the development of sports industry in Yunnan. At the same time, it also hopes that relevant departments can strengthen management and reasonable positioning. In order to greatly enhance the operation and development of sports industry in Yunnan, Industrial management capacity, shaping the image of sports industry in Yunnan provide a reference.