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本文从本位之争、研究范式偏差、产业创新之途、价值链的断裂与重构、生产者与消费者的模糊界限、传播失灵下的产业管理等角度,对“2015中国传媒经济与管理学术年会暨‘互联网+’时代传媒创新论坛”的会议论文及嘉宾发言进行梳理分析,发现传媒经济学正着力构建交叉学科平台,并大量借鉴经济学研究范式探索传媒产业发展及经营管理等相关问题。
From the perspective of standard dispute, research paradigm deviation, the way of industrial innovation, the breakup and reconstruction of value chain, the fuzzy boundary between producers and consumers, and the industrial management under the communication failure, this paper analyzes the problems of "China Media Economy and Management Academic conference and the ’Internet + Times Media Innovation Forum’, and found that media economics is focusing on building an interdisciplinary platform and borrowing a large number of economic research paradigms to explore the media industry development and management Related questions.