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新媒体环境下,随着传播渠道多元化、用户终端多屏化、视频内容海量化、媒体形态多样化、媒体服务个性化,传统的大众传播模式受到了冲击与颠覆。积极发展新媒体、走融合创新之路,已成为城市台应对媒体生态急剧变化的广泛共识和战略选择。一、大视频行业的基本生态眼下,我们正在被各种各样的屏包围,一种是电视视频、IPTV、OTT、户外视频等大屏平台,另一种是网络视频、手机视频、视频直播、VR、AR,以及以小
Under the new media environment, with the diversification of channels of communication, multi-screen of user terminals, mass media of video contents, diversification of media forms and personalized media services, the traditional mass media mode has been hit and subverted. The active development of new media and the road of convergence and innovation have become the broad consensus and strategic choice for the urban Taiwan to cope with drastic changes in the media ecology. First, the basic ecology of the big video industry At the moment, we are being surrounded by a variety of screens, one is a large-screen platform such as TV video, IPTV, OTT, outdoor video and the other is web video, mobile video, live video , VR, AR, as well as small