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当前中国正经历从传统社会向现代社会的转型,体育作为一种社会文化现象,在社会转型大背景之下它的变迁趋势更易引起人们的关注。体育的发展与变迁不仅带来了诸多体育项目的职业化改革,而且也使中国体育观众群体发生了显著的变化,本文总结了当前中国职业体育观众群体变化的总体情况,并系统地加以分析,旨在为培育中国职业体育比赛的观众群体,进而促进职业体育的发展。
At present, China is experiencing the transition from traditional society to modern society. As a social and cultural phenomenon, sports are more likely to arouse people’s attention under the background of social transformation. The development and changes of sports not only bring about the professional reform of many sports projects, but also make significant changes to the sports audiences in China. This article summarizes the current situation of the changes of the professional sports audiences in China and systematically analyzes them, Designed to foster the audience of Chinese professional sports competition, and then promote the development of professional sports.