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品牌是什么?品牌怎么做?用圣雄品牌的定义来说,品牌就是根植于消费者心智中的价值认同和购买体验。品牌不是人们口中的牌子和产品,它是一种价值的认同,即消费者认可企业提供的产品带来的价值感,并且在产品相同的时候,愿意花更多的钱来购买。而不是谁的价格便宜就购买谁的,价格竞争不是品牌所需要的。品牌产品是消费者认可愿意更高的价格购买,同时在购买和使用产品或服务时是能够带来同等价值的体验或者更高的价值体验。有了这样价值的认同体验,便会形成相应的品牌忠诚度。
What is a brand and how does a brand do? Using the definition of a sacred brand, a brand is a value recognition and buying experience that is rooted in the minds of consumers. Brands are not brands and products in people’s mouths. They are a kind of value recognition. That is, consumers recognize the value of products provided by enterprises and they are willing to spend more money to buy when the products are the same. Instead of whoever buys the cheaper one, price competition is not what the brand needs. Branded products are products that consumers are willing to purchase at higher prices, and at the same time they are able to bring an equal value experience or a higher value experience when purchasing and using products or services. With this value of identity experience, it will form a corresponding brand loyalty.