面对日趋激烈的市场竞争,企业要想战胜各路竞争对手,取得卓越的经营业绩,除牢牢恪守以诚待客的竞争法则外,经营者对市场“热”与“冷”的辩证法运筹得好不好,直接制约着企业的生机与活力。在“热”与“冷”的问题上,有的经营者习惯于跟着热点转,什么商品走俏就生产或经销什么,什么服务赚钱就尾随什么,这虽能获得暂时的效益,但终归要迟人 Faced with increasingly fierce market competition, companies want to beat all competitors, and achieved outstanding operating performance, in addition to firmly abide by the rules of honesty and hospitality, the operator of the market “hot” and “cold” Dialectic well-managed, a direct constraint on the vitality and vitality of enterprises. On the issue of “hot ” and “cold ”, some operators are accustomed to follow the hot turn, which goods are produced or distributed rapidly, and what services are followed by what they earn. Although this can obtain temporary benefits, But after all, later people