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在“三网融合”语境下,主流媒体面临新媒体和众多“自媒体”的挑战。作为主流媒体的电视时政新闻的策划、采编、制作与传播,必须不断创新思维,以适应愈演愈烈的新闻竞争,担当起正确舆论导向重任:一要发挥主流媒体优势,打造新闻舆论新平台;二要打破单向传播短板,构建双向互动新模式;三要整合视听内容和传播渠道,扩展电视新闻新形态;四要把握分众传播特征,拓宽多元策划新思路。
In the context of “triple play ”, the mainstream media faces the challenges of new media and numerous “self-media” issues. As the mainstream media, the planning, editing, production and dissemination of the current affairs news of the TV industry must constantly innovate and adapt to the ever-intensifying news competition and assume the correct public opinion-oriented task. First, it is necessary to give play to the advantages of the mainstream media to build a new platform for news media; Break the one-way communication short board, build a new two-way interactive mode; Third, we must integrate audio-visual content and communication channels to expand the new form of television news; Fourth, we must grasp the characteristics of Focus communication, broaden the planning of new ideas.