在当今这个传播过多的社会,消费者无时无刻不暴露于密集的广告之下,人心像吸满了水的海绵再也难以容纳更多的信息。因此,要在众多的企业信息中脱颖而出,就必须实施新的营销战略。实施新的营销战略不仅仅是在顾客头脑中树立良好形象,而且要在顾客头脑中确定企业的位置,这就要求必须集中力量于狭窄的目标。当今时代,企业仅凭“成功”带来的形象很难牢牢占据顾客的心。这就提出了一个新的课题即“市场定位”。 In today’s over-spread society, consumers are constantly exposed to intensive advertising. People feel like a sponge full of water can no longer accommodate more information. Therefore, if you want to stand out in many corporate information, you must implement a new marketing strategy. The implementation of a new marketing strategy is not only to establish a good image in the minds of customers, but also to determine the position of the company in the minds of customers. This requires that we must concentrate on narrow goals. In today’s era, it is difficult for enterprises to firmly occupy the hearts of customers simply because of the image of “success”. This raises a new topic: “market positioning.”