随着市场经济的向前推进,人们一般对品牌营销的概念已相当熟知,无非是将产品的商标名打出去,取得社会上消费者的认同或者青睐,进而获得源源不断的经济效益。在这同时,众多商家迫于商界竞争的压力,纷纷推出各种招数应战。如东方商厦在如东地区的商界率先引进了这种现代的营销理论,并结合自身实际,采取营销店牌、创名牌店牌,以建立顾客忠诚的企业发展目标。实施店牌营销策略,使这家名不见经传的小商业企业,在短短两年时间内迅速发展成为如东地区妇孺尽知、有口皆碑的名牌店家,在如东乃至南通邻近地区的商界掀起了一场不小的冲击波。 With the marketization of the market economy, people are generally familiar with the concept of brand marketing. They simply play the brand name of the product and win the recognition or favor of the consumers in the society, so as to obtain steady economic benefits. At the same time, many businesses are forced by the pressure of business competition, have introduced various tactics. For example, the business community in East Rudong took the lead in introducing such a modern marketing theory, and combined with its own reality, take the marketing of stores, brand-name stores to establish customer loyalty business development goals. The implementation of the store brand marketing strategy made this little-known small business enterprise rapidly develop into a well-known and well-known brand-name store in Rudong in a matter of two years and set off business circles in the neighboring Rudong-Nantong area A big shock wave.