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竞争是一场痛苦的赛跑,跑步的队形永远保持不变——两头小、中间大。中间的一群是痛苦的一群:他们的位置最不稳定,随时有被超越的可能;他们面对的竞争最残酷,往往是互相倾轧式的;他们甚至很难按自己的方式前进,因为跑道常常被挤占。那么,脱颖而出的希望又在哪里呢?答案是:除了成为专家,别无选择!迈克尔·波特归纳出三种最基本的竞争手段——成本领先、目标集聚、标歧立异。当作为一种主导竞争策略时,它们有各自不同的最佳适用条件,满足这些条件,效果最优。最适合采用成本领先策略的情况是:①产品利润空间小,价格弹性高:②价格竞争激烈,短期内创新难度大;③现有市场份额大。此三者条件下,成本的稍稍降低,都能产生巨大的竞争优势;反之,不具备这些条
Competition is a painful race, and the formation of running is always the same - both small and middle. The middle group is a painful group: their position is the most unstable and they are always at risk of being surpassed; the competition they face is the most brutal, and they tend to roll over each other; they are even more difficult to advance in their own way because the runway is often Being crowded. The answer is: In addition to becoming an expert, there is no other choice! Michael Porter summarized three basic methods of competition: cost leadership, target agglomeration, and differentiation. When used as a dominant competitive strategy, they have their own best applicable conditions, and satisfy these conditions with optimal results. The situation that is most suitable for adopting the cost leadership strategy is: 1 The profit margin of the product is small, and the price elasticity is high: 2 The price competition is fierce and it is difficult to innovate in the short term; 3 The current market share is large. Under these three conditions, a slight reduction in cost can produce a huge competitive advantage;