论文部分内容阅读
标题与新闻是密切相关的,标题不仅为表现主题服务,对新闻主题进行概括,对新闻价值进行揭示,同时标题又是吸引、引导读者的重要手段。在信息爆炸的今天,因其量多,面对庞杂、密集的网络新闻,读者对新闻的分辨、取舍的难度加大,易陷入被动局面而茫然不知所措。因此,我们可以毫不夸张地说:网络新闻的竞争,很大程度上取决于网络新闻标题的竞争。因为根据人的视觉线位移动规律,标题通常是诉诸读者的第一感觉。
The title is closely related to the news. The title serves not only the performance of the theme, the generalization of the theme of the news, the revelation of the news value, and the title is also an important means of attracting and guiding the readers. In the information explosion today, because of its large amount, in the face of complex and intensive online news, it is more and more difficult for readers to distinguish and choose news, and it is easy to fall into the passive situation and confused at a loss. Therefore, it is no exaggeration to say that competition in online news depends largely on competition in online news headlines. Because according to the rules of human visual line moves, the title is usually the first impression of the reader.