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麦当劳:世界500强,全球最大的连锁快餐企业,在全球近120个国家,开设了三万两千家餐厅。上世纪90年代初,麦当劳开始走进中国大陆。从logo突显品牌精神杨帆:廖总,我们每次走到麦当劳的时候,总觉得那里人满满的,就会想为什么它有这么好的人流,这么好的客源。今天有幸请到缪总,您能讲一讲我们想不到的原因吗?缪钦:麦当劳是我们创始人五十多年前建立的,为什么今天在中国,在全世界
McDonald’s: Fortune 500, the world’s largest chain of fast-food enterprises, has 32,000 restaurants in nearly 120 countries around the world. The early 90s of last century, McDonald’s began to enter the Chinese mainland. From the logo to highlight the brand spirit Yang Fan: Liao total, every time we come to McDonald’s, always think there are full of people, will think why it has such a good flow of people, such a good source. Fortunately, today, please come to Mio, can you tell us why we can not think it? Miao Qin: McDonald’s was founded more than 50 years ago, our founder, why today in China, in the world