针对科技图书市场竞争激烈、同质化出版现象严重的现状,提出应用“看、学、创”选题开发方法,低风险、较快捷地开发出适应市场需求、有特色、有新意的图书。同时,对于该方法的具体实施步骤、操作要点、注意事项等都作了详细阐述。 In view of the highly competitive market of hi-tech books and the phenomenon of serious homogeneity publication, this paper puts forward the method of developing “selecting, seeing, learning and creating” topics with low risk and rapid development to adapt to the needs of the market with unique features and new ideas books. At the same time, the method for the specific implementation steps, the main points of operation, precautions have been elaborated.