微博(Micro Blog),作为一种近年来新兴并快速崛起的网络社交媒介工具,已经被广泛的接受,在如今这个信息爆炸的时代,以亿计的网民需要这样一个平台来实现他们与所有网友共同互动,实时分享心情。对于微博的运营者来说,抓住这个机遇与挑战,在现有试行的基础上试验与总结出微博营销的更新更成熟的方式是其战略的关键所在,微博必将引领一种趋势,一种信息高度交流共享的趋势,而一个更加成熟的体系与营销方式必将更平稳快速地推动其发展。 As a new and rapidly emerging online social media tool in recent years, Micro Blog has been widely accepted. In this era of information explosion, billions of Internet users need such a platform to realize their cooperation with all User interaction, real-time sharing of feelings. For microblogging operators, to seize this opportunity and challenge, based on the existing pilot trial and concluded that the more mature microblogging marketing strategy is the key to its strategy, microblogging will lead a Trend, a high degree of exchange and sharing of information trends, and a more mature system and marketing will be more stable and rapid development.