格式塔心理学所研究的出发点是“形”。就商品包装而言,消费者往往是采用直接而统一的方式把包装版式各要素知觉为一个包装板式格式塔的,应用格式塔心理学的组织律可以完善商品包装板式式样,从而获得包装版式式样视觉传达的最佳效果;完美的格式塔包装版式式样可以满足消费者的消费审美心理,促进其消费冲动,甚至最终使其参与到设计师格式塔的意境塑造中去。 Gestalt psychology research starting point is “form ”. In terms of commodity packaging, consumers often adopt a direct and unified way to perceive all elements of the packaging layout as a packaging format tower. By applying the organizational law of formatting tower psychology, the packaging style of the packaging can be improved and the packaging layout style can be obtained The best effect of visual communication; perfect format tower packaging layout style to meet consumer aesthetic consumer psychology, to promote their consumer impulses, and even eventually to participate in the design of the format tower to create the mood.