美国哈佛大学一位名叫罗伯特·海斯的先生曾经这样对人们说过:“十五年前企业是在价格上相互竞争,今天是在质量上相互竞争,而明天,则是在设计上的相互竞争。” 作为一种将技术、经济、文化、艺术等知识交叉综合运用的创新活动,工业设计是工业革命、特别是商品生产与消费者市场需求发展到一定阶段的必然产物。它从研究人的心理、生理需求与市场消费潮流入手,以占领市场与满足消费者为既定目标,提出产品设计的构思、使用环境及使用方式等等要素,使企业生产出的大小商品魅力横添, A man named Robert Hayes at Harvard University once said to people: “Further years ago, companies competed with each other in terms of price. Today, they compete with each other in quality. Tomorrow, they are designed. Competing each other.” As an innovative activity that integrates the use of knowledge in technology, economy, culture, and art, industrial design is an inevitable outcome of the industrial revolution, especially the development of commodity and consumer markets to a certain stage. It begins with the study of people’s psychological and physiological needs and the trend of market consumption. It captures the market and meets the consumer’s established goals. It proposes the concept of product design, the use of the environment and the use of such elements, so that enterprises produce large and small commodities charm add,