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随着社会经济的发展,市场竞争越来越激烈,企业的生存和发展变得更加困难。现代社会企业逐渐意识到品牌对其竞争力和营销力的提升的重要意义,开始探索企业品牌文化,深入挖掘品牌为公司发展的重要意义。然而企业的品牌文化的形成并不是一蹴而就的,需要一个长期的品牌战略规划,有步骤有计划的进行。本文通过分析企业品牌战略管理对企业市场竞争力的重要性,来了解企业进行品牌管理对提高企业品牌文化的重要意义。
With the social and economic development, the market competition is more and more fierce, and the survival and development of enterprises become more difficult. Modern social enterprises are increasingly aware of the brand’s competitiveness and marketing efforts to enhance the significance of starting to explore the corporate brand culture, dig deep into the brand for the company’s development of great significance. However, the formation of corporate brand culture is not a one-stop, need a long-term brand strategy planning, step by step planned. In this paper, by analyzing the importance of corporate brand strategy management to the market competitiveness of enterprises, it is important to understand the importance of brand management to improve corporate brand culture.