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一、导言 我们出售服装到底是在出售什么?是品牌?款式?产品质量或生活质量?至少从产品整体观念的角度我们可以知道,服装商品的价值取向在以下诸多方面: (一)服装的基本效用 1.个体遵从一般群体服饰规范的愿望,即带给消费者从众的满足。 2.通过服装来自我表现的所谓标新立异的满足。 3.与消费者审美情趣相吻合的美学价值。 4.服装的声望即所谓“政治价值”。
I. Introduction We sell clothes in the end is what is the sale? Brand? Style? Product quality or quality of life? At least from the product point of view of the overall concept we can see that the value of clothing goods in the following orientation: (A) the basic Utility 1. Individuals follow the desire of the general population dress code, that is, to give consumers satisfaction. 2. The so-called unconventional satisfaction from my performance through clothing. 3. Consumers aesthetic taste consistent with the aesthetic value. 4. Clothing reputation is the so-called “political value.”