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一是争夺出租市场份额。目前夏利投放出租市场的量要占到整个自身产量的83％;捷达在出租市场的用车占自己产量的近70％;富康产量中的47％用于出租市场;上汽去年直接投放出租市场的桑塔纳量逾万辆,创历史新高,今年初定出租租凭市场的目标量3万辆。若按今年上述几个车型计划产量推算,它们投放出租市场的量将是14.6万辆。假定按去年56万辆出租车保有量的更新与新增比例测算,其需求量为14万辆;再加上其它车型与微型客车加盟出租市场,几家厂商争夺市场份额的竞争激烈程度可想而知。
First, compete for rental market share. Currently Xiali put the amount of the rental market to account for 83% of its own production; Jetta in the rental car market accounted for nearly 70% of their production; 47% of the production Beverly for the rental market; SAIC taxi market directly put last year Santana volume of more than 10,000, a record high, early this year set rental rental market target of 30,000. According to the above plans for several models of production projected this year, they put the rental market will be 146,000. Suppose that according to the calculation of the updated and new ratio of 560,000 taxis last year, the demand is 140,000 units. Coupled with other models and minibuses to join the rental market, the fierce competition from several manufacturers for market share can be imagined And know.