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长期以来,乡村旅游处于低水平重复开发状态,产品的同质、单一导致低端竞争不断,其后果就是利润下降,乡村旅游发展缓慢。为了促进乡村旅游快速稳步发展,文章将DIY理念和乡村旅游结合,力求为乡村旅游开发寻求新项目,并在体验主题、“畅爽”理论模型和社会学原理等理论基础上对乡村旅游DIY项目进行多角度分类,通过剖析DIY理念在乡村旅游中的应用,提出应将DIY理念更加契合地应用到乡村旅游开发中的建议。
For a long time, rural tourism has been in a state of low level repeated development. The homogeneity and homogeneity of products lead to continuous low-end competition. The consequence is that the profits have dropped and the development of rural tourism has been slow. In order to promote the rapid and steady development of rural tourism, the article combines the DIY concept with rural tourism and seeks for new projects for the development of rural tourism. Based on the theory of experience theme, “Chang Shuang” theory model and sociological theory, DIY project to carry on the multi-angle classification, and through the analysis of the application of the DIY concept in the rural tourism, puts forward the suggestion that the DIY concept should be applied to the rural tourism development more in line with the proposal.