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在本土中高档休闲男装的激烈竞争中,如何脱颖而出跃进消费者的视野?FLYKE的答案是:从空隙中切入。经过长期的品牌孕育和市场调研,FLYKE探索出了一条以鲜明的差异化风格切入市场的发展路线:在运动休闲、英伦当道的男装市场中,独辟蹊径地开创美式休闲全品类品牌的先河。飞克国际控股有限公司执行董事李勇说:“FLYKE的目标消费者是25~35岁,崇尚自由,热爱美式精英品质生活,追求完整个人风格的都市新贵。
In the local high-end casual men’s fierce competition, how to stand out from the perspective of consumers? FLYKE’s answer is: cut into the gap. After a long period of brand inception and market research, FLYKE explored a distinctive differentiated style into the market development route: in the sports and leisure, the British men’s wear market, inventive ways to create the first American casual brand. Li Yong, executive director of Feike International Holdings Limited, said: ”FLYKE’s target consumers are 25-35 years old, advocating freedom, American elite quality of life, the pursuit of a complete personal style of urban upstart.