本文主要根据环境理论对近年来成都市零售业市场的人口环境、经济环境、政法环境、文化环境、竞争环境等宏观环境因素进行了分析,目的在于通过对这些问题的分析、探索与交流,引起政府有关部门及商业流通领域人士的积极关注,并采取必要的策略和措施推动成都市零售企业的健康发展。 This article mainly analyzes the macroscopic environmental factors such as population environment, economic environment, political and legal environment, cultural environment and competitive environment of the retail market in Chengdu in recent years according to the environmental theory. The purpose is to analyze, explore and communicate these problems Government departments and commercial circulation in the field of active attention and take the necessary strategies and measures to promote the healthy development of retail enterprises in Chengdu.