“互联网+”时代的到来使得大数据技术和物联网技术得到了迅猛的发展,电子商务在这个过程中也获得了极大的发展契机,进一步被应用到更多的行业之中。为此,本文阐述了“互联网+”时代电子商务发展过程中遇到的主要问题,并借此提出了优化“互联网+”时代电子商务发展的对策。 The advent of “Internet + ” has made big data technology and Internet of Things technology rapidly developed. E-commerce has also gained tremendous opportunities for development in this process and is further applied to more industries. For this reason, this article expounds the main problems encountered in the development of e-commerce in the era of “Internet +”, and puts forward the countermeasures to optimize the development of e-commerce in the era of “Internet +”.