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“十七大”期间,人民网、新华网、央视国际网、中国广播网、国际在线等中央重点新闻网站,发挥其所属的传统媒介在重大新闻发布上的权威性、公信力与强大的融合新闻生产能力,借助新媒介,使“十七大”新闻及时覆盖传统媒介和新媒介各自的受众群,开辟了新媒介舆论主阵地,重大主题报道的受众覆盖面得到空前的扩大。各网站“十七大”新闻专题,整合传统媒介和新媒介新闻资源,推出海量融合新闻,作为重大主题报道的一支生力军,为研究重大主题报道“融合新闻”提供了一个不可多得的范例。本文试图通过对传统的新闻传播报道和媒介融合背景下的重大主题报道进行对比,对重大主题报道“融合新闻”的采集、编辑、传播等方面的特点进行探讨。
During the 17th National Congress of the Communist Party of China, the central government news websites such as People’s Daily Online, Xinhua News Agency, CCTV International Network, China Broadcasting Network and International Online Online gave full play to the authority, credibility and powerfulness of the traditional media they belong to on major press releases The news media has merged with the production capacity of news media and opened up a new front for new media by means of new media so as to cover the audience of traditional media and new media in a timely manner. The audience coverage of major thematic coverage has been expanded unprecedentedly. The websites of the “Seventeenth National Congress of the Communist Party of China” and “the 17th National Congress of the Communist Party of China”, integrating traditional media and new media news resources, launching a mass fusion of news as a new force in major thematic reports, providing a reference for studying major theme stories A good example. This article tries to discuss the characteristics of the collection, editing and dissemination of the major theme of “Convergent News” by comparing the traditional thematic reports on media coverage and the major themes in the context of media convergence.