在市场经济条件下,农产品卖难的问题越来越突出,使得不少农民为当前的增产不增收苦恼不已,原本看好能赚钱的东西,等到自己种养出来后,却事与愿违,甚至变得分文不值。这是因为农民生产出来的农产品通常只在田头、场头或乡村集市完成交易。这种远离大市场的交易方式,无法实现农产品的价值。然而,同样的产品,同样供过于求的市场,有的人却能够在营销上大做文章,通过巧变、巧卖,把产品卖“活”,获得了较好的经济效益。其实,农产品销售的关键是要找好“卖点。” Under the conditions of a market economy, the issue of selling agricultural products becomes more and more prominent. As a result, many peasants have been exasperated by their current increase in production rather than increasing their incomes. Originally, they were optimistic about making money and waited for their own cultivation. However, not worth. This is because agricultural products produced by farmers usually only trade at fields, farms or rural markets. This far from the big market trading, unable to realize the value of agricultural products. However, the same product, the same oversupply market, some people are able to make a big fuss in marketing, through clever change, clever selling, the product sold “live”, get better economic benefits. In fact, the key to selling agricultural products is to find a good selling point.