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力图说明在现代经营中奉为经典的薄利多销策略应该慎用;提高企业品牌实力是走出薄利多销陷阱可供选择的解决方案;不惜代价地提高企业品牌实力通常不是理智的选择;因此,为了使薄利多销决策推行下去,企业品牌实力便是基础。分析企业在提高品牌竞争力的过程中遇到问题,并且如何去提高品牌竞争力。
Trying to show that in the modern business as the classic puerile strategy should be used with caution; improve corporate brand strength is out of the small profits and low turnover trap to choose from solutions; at any cost to enhance the brand strength is usually not a rational choice; therefore, In order to push the puerile marketing decision, corporate brand strength is the foundation. Analysis of enterprises in the process of improving brand competitiveness encountered problems, and how to improve the brand competitiveness.