随着全球经济一体化进程的加快,企业之间的竞争日益激烈。在知识经济的今天,企业之间竞争的实质是人才的竞争,特别是战略价值大、技能独特性高的核心员工更是竞争的焦点。本文在界定核心员工内涵的基础上,通过对核心员工行为特征的分析,提出了激励核心员工的五大非物质性措施,对于制订吸引、留住和激励核心员工政策提供借鉴。 With the acceleration of global economic integration, the competition among enterprises is becoming increasingly fierce. In today’s knowledge-based economy, the essence of competition among enterprises is talent competition. In particular, core employees with high strategic value and unique skills are the focus of competition. On the basis of defining the connotation of core staff, this article analyzes the characteristics of core staff and puts forward five non-material measures to motivate core staff, which can provide reference for formulating policies to attract, retain and motivate core staff.