论文部分内容阅读
随着数字媒体时代来临,人类社会正经历着一场前所未有的信息革命。网络媒体发展非常迅速,作为一种视觉和信息多元组合的新兴传媒方式,其要求设计者进行艺术表达方式的创新,也为视觉设计技术的发展提供了平台,既体现在设计流程的改变方面,又会对网络传媒的设计思路、风格、方式的变革产生影响。因此,企业要想开展电子商务,塑造企业网络形象,就必须建立起行之有效的“数字交互媒介形象识别系统”(Internet Corporation Identity System)。文章通过分析现有企业网页界面ICIS的设计,从视觉传达与心理学的角度找到了完善整合的方法。
With the advent of the digital media era, human society is experiencing an unprecedented information revolution. The development of online media is very rapid. As a new medium of media with multiple combinations of visual and information, it requires designers to innovate artistic expressions and provides a platform for the development of visual design technologies, which not only reflects the change in the design process, In turn, it will have an impact on the design ideas, styles and modalities of online media. Therefore, in order to develop e-commerce and shape corporate network image, it is necessary to establish an effective Internet Corporation Identity System. By analyzing the design of the existing enterprise web interface ICIS, the article finds a perfect integration method from the perspective of visual communication and psychology.