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中国被正式批准加入WTO,标志着我国综合国力的进一步增强,也是我国实行对外开放,主动融入世界经济主流的战略选择。毫无疑问,出版作为一种特殊的文化产业,WTO的规则对其影响将是不可避免的。我国承诺开放发行零售(一年)和批发(三年)无异于为国外资本长驱直入出版领域洞开了国门。外国出版社深知,人才本土化战略是其占据3年～5年后市场主动的根本所在。作为朝阳产业的出版业,面临的竞争也将日益激烈。企业的品牌是靠产品和服务做出来的,好的产品和服务是靠一批高素质的人才干出来的。因此,人力资源的竞争,就成了培养核心竞争力的根本所在。未来的出版业,能否拥有和保持一批相当规模的高素质的出版人才队伍,已经成为事关出版业在未来竞争中兴衰成败的重大战略问题。
China’s formal approval of its accession to the WTO marks the further enhancement of China’s overall national strength and is also a strategic choice for China to implement the policy of opening to the outside world and taking the initiative into the mainstream of the world economy. There is no doubt that publishing as a special cultural industry, the rules of the WTO to its impact will be inevitable. Our commitment to open-ended retail sales (one year) and wholesale (three years) is tantamount to opening up the door to publishing in the field of foreign capital. Foreign Press understands that the localization strategy of talent is the fundamental reason why it takes 3 years to 5 years after the market initiative. As a sunrise industry publishing industry, the competition will also face an increasingly fierce. Enterprises brand is made by the products and services, good products and services by a group of highly qualified personnel out of. Therefore, the competition of human resources has become the core of cultivating the core competitiveness. The future publishing industry, whether it possesses or maintains a large number of highly qualified publishing professionals, has become a major strategic issue concerning the success or failure of the publishing industry in its future competition.