房地产业是扩大内需的一个重头，目前，可谓“人气”兴旺。房地产业的广告投放量相当可观，报刊、标牌、街头宣传品。但我们发现，房地产业的广告投放中有个与它业不同之处，即於媒体中，特别青睐地方类报纸，而且特别集中。为什麽呢?记者日前走访了中国人民大学舆论所所长喻国 The real estate industry is an important part of expanding domestic demand. At present, it can be said that “popularity” is booming. Real estate advertising volume is considerable, newspapers, signs, street promotional materials. However, we found that there is a difference between its real estate advertising and its industry, that is, newspapers in local media are especially favored in the media and are particularly concentrated. Why? Reporters recently visited Yu Yang, director of the Institute of Public Opinion of Renmin University of China