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随着市场经济的发展,自由竞争机制的实施,供电企业在客观经济环境中正在逐渐转变角色,要积极应对复杂的经济形势,获得持久发展,就必须占据更加广阔的市场空间,为此客户已成为了供电企业的关注点。文章分析了客户关怀管理的内涵和意义,探讨了客户关怀在供电企业营销服务中的应用。
With the development of the market economy and the implementation of the free competition mechanism, the power supply enterprises are gradually changing their roles in the objective economic environment. To cope with complex economic situations and obtain sustainable development, they must occupy a broader market space. Therefore, the clients Become a power supply company’s concern. The article analyzes the connotation and significance of customer care management and discusses the application of customer care in marketing services of power supply enterprises.