民俗旅游的发展及其开发中出现的新问题已经引起学界的高度重视,加强对民俗旅游及其开发的研究已成为当今一个十分重要的课题。围绕民俗旅游的基本概念界定问题所展开的讨论基本上呈现出百家争鸣的状态,结合具体案例进行的研究比较多。随着民俗旅游研究领域的不断深化,结合研究现状和民俗旅游发展前景来看,一些新的研究方向正在形成并日益获得关注,本文所要讨论的民俗旅游开发的原真性问题正是现下研究热点之一。 The development of folk custom tourism and the new problems in its development have aroused the academic circles’ attention. Strengthening the research on folk custom tourism and its development has become a very important issue today. The discussion about the definition of the basic concepts of folk-custom tourism basically shows the state of contention of a hundred schools of thought, and more studies are conducted based on specific cases. With the continuous deepening of the field of folk tourism research, combined with the status quo of research and prospect of folk tourism development, some new research directions are being formed and increasingly gain attention, the authenticity of folk custom tourism development discussed in this paper is the hot topic one.