日本媒体有个很有趣的现象,这就是:报纸越做越大,比如像《读卖新闻》,号称发行1000万份;杂志则越做越小,杂志种类越来越杂,读者对象越来越窄。相对于大报的大众媒体路线,林林总总的杂志不断追踪特定的消费群休,精心策划,在流动的信息海洋中准确找到自己的位置。买票、餐饮及约会的指南尺有所短,寸有所长,在新闻领域,杂志具有电视、报纸不可替代的舆论监督作用。这是因为,日本的电视广播电台经营许可5年更新一次,而报纸也因记者俱乐部制度,其监督功能受到很大约束。但是,杂志恰好可以弥补这两种媒体的不足。例如上世纪70年代,立花隆在《文艺春秋》上发表的有关田中角荣洛克希德事件报道,导致田中首相辞职。这种报道很难首先出现在大报上。按照西方媒体的划分,日本的杂志可以分为新闻类与信息类。经济高速增长后,日本的消费信息类杂志市场份额逐渐增加。1959年《女性自身》创刊,女性周刊进入杂志的行列。1970年《安安》创刊,这 The Japanese media have a very interesting phenomenon, which is: newspapers are getting bigger and bigger, such as “Yomiuri Shimbun”, known as the issuance of 10 million copies; magazines are getting smaller and smaller, more and more magazines mixed, the audience more The narrower. Relative to the newspaper’s mass media route, numerous magazines continue to track specific consumer groups, carefully planned, and accurately find their place in the mobile information ocean. Tickets, catering and dating guidelines are somewhat short, have their own strengths, in the field of journalism, the magazine has television, newspapers can not replace the role of public opinion. This is because the Japanese television broadcasters have been allowed to renew their licenses for five years and the newspapers have also been subject to great oversight functions due to the reporter club system. However, magazines happen to make up for the lack of both media. For example, in the 1970s, Tachikawa’s story of Lockheed Tanaka in the publication of “Literary Spring and Autumn” led to Prime Minister Tanaka’s resignation. This report is difficult to appear in the big newspaper first. According to the division of the Western media, Japanese magazines can be divided into news categories and information categories. After the rapid economic growth, Japan’s consumer information magazine market share gradually increased. 1959 “Women themselves” founded, Women’s Week into the ranks of the magazine. 1970 “Ann” started publication, this