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一部《老男孩》的微电影将一款中级车雪佛兰科鲁兹炒得火热,人气巨星吴彦祖主演的微电影《一触即发》则将凯迪拉克的“瞩目风范”和高品质性能演绎得淋漓尽致。至此,微电影开始被大众熟悉,一些品牌服饰企业也开始试水“微电影”营销。对于品牌来说,通过一部微电影来传达自己深层次的品牌内涵,要好过仅仅是对于某个产品的宣传广告,而这也正是品牌更希望消费者了解接受的。
An “old boy” micro-movie will be a mid-size car Chevrolet Cruze speculation, popular star Daniel Wu starring in the movie “trigger” will Cadillac’s “attention style” and high quality performance most vividly. At this point, micro-film began to be familiar to the public, some brand apparel companies have begun to test the water “micro-movie ” marketing. For the brand, through a micro-film to convey their deep-seated brand connotation, better than just a product advertising, and this is the brand more consumers want to understand the acceptance.