树立企业形象,是企业文化建设的重要内容之一。企业文化建设的实践使我们认识到,一个企业,要想在现代经营条件下进行有效的经营,就必须注重企业形象的改善,特别是当企业的经济技术发展到一定水平时,职工对企业的需求就逐步由单向转为多向,由单纯的物质需要转为综合的文化需求,外部对企业接受程度的标尺也就越高。为此,几年来我们重点加强了企业形象的改善,在外部为企业赢得了充分的信任和广泛的支持,创造了良好的经营条件;在内部增强了企业的凝聚力和向心力,奠定了坚实的发展基础。在改善企业形象上,我们重点抓了三个环节。一是以风气正使职工心顺。良好的厂风是潜在 Establishing corporate image is one of the important contents of corporate culture. The practice of building enterprise culture has made us realize that if an enterprise wants to operate effectively under the conditions of modern management, it must pay attention to the improvement of its corporate image. Especially when the economic and technological development of a company reaches a certain level, Demand has gradually shifted from one-way to multi-way, from purely material needs to comprehensive cultural needs, and the external scale of corporate acceptance is higher. Therefore, over the past few years, we have focused on strengthening the improvement of corporate image, and have won full trust and extensive support for the enterprises on the outside and created good business conditions; strengthened the cohesion and solidarity of enterprises internally and laid solid foundation for development basis. In improving the corporate image, we focused on three aspects. First, the trend is to make workers obedient. Good factory style is potential