论文部分内容阅读
如果电视广告涨价是因为媒体品质和品牌提升,那是必然和合理的,是对媒体“身价”的认同;如果是由于外在压力而被迫涨价,则是对媒体“身价”的矮化。
If TV advertising prices because of media quality and brand promotion, it is inevitable and reasonable, is the media “identity ” identity; if it is due to external pressure and forced prices, it is the media "Dwarf.