论文部分内容阅读
本文详细分析了报纸业的发展动态,阐述了网络数字报相关概念及理论框架,并对其传播方式进行了一定的补充,对其发展前景进行了展望。多媒体、数字技术和出版业的融合发展催生了一种新的报业盈利模式——网络数字报盈利模式,这是一种复合盈利模式。传统出版业在充分利用数字技术和多媒体技术的基础上,适时调整自身状态,找到了传统报业和现代网络技术的结合方式,搭建了一个全新的信息交互传播平台,对社会诸多领域产生了重要影响。我国报业虽然已经呈现出了
This paper analyzes the development of the newspaper industry in detail, elaborates the related concepts and theoretical framework of the network digital newspaper, complements the mode of its transmission, and forecasts its development prospect. The convergence of multimedia, digital technology and publishing has spawned a new newspaper-based profit model, the digital profit-making model of the Internet, a compound profit model. Based on the full use of digital technology and multimedia technology, the traditional publishing industry timely adjusted its status, found a combination of traditional newspaper industry and modern network technology, and built a brand new platform for information exchange and dissemination, which has made important contributions to many fields of society influences. Although China’s newspaper industry has shown up