随着全球化进程的加深,多语景观已成为城市,特别是世界大都市的重要特征。作者以Ben-Rafael的语言景观构建原则为基础,结合Huebner多语景观分析的SPEAKING模型,通过语料收集和访谈,对北京三个路段的多语景观进行考察和分析。研究发现:官方标牌,比如路牌和指示牌、警示牌,比较集中地体现了国家法规、政策,反映了各级管理部门的“权力关系”和不同的“集体认同”理念。反之,商业店牌的设计较多体现了全球经济一体化趋势下的“理性利益”原则,部分多语标牌则通过语言创新突出“个性表现”和文化特色。北京多语景观集中体现了处于历史发展关键时期的首都,其民族、文化、政治、经济身份所经历新的挑战和转型。语言景观不仅反映该社会的深层结构和社会生活,也可以成为批判教育、反映社会变革和争取语言权力的有力工具。 As the process of globalization deepens, the multilingual landscape has become an important feature of cities, especially the world’s metropolises. Based on Ben-Rafael’s principle of language landscape construction, combined with the SPEAKING model of Huebner multi-language landscape analysis, the author investigates and analyzes the multilingual landscapes in Beijing’s three sections through corpus collection and interviews. The study found that official signs, such as signs and signs, warning signs, reflect national laws and regulations in a more concentrated manner and reflect the concept of “power relations” and different “collective identities” at all levels of management. On the other hand, the design of commercial stores reflects more the principle of “rational interest” under the trend of global economic integration. Some multilingual signboards emphasize “individual performance” and cultural characteristics through language innovation. The Beijing multilingual landscape embodies the capital in the crucial period of historical development with new challenges and transformations experienced by its ethnic, cultural, political and economic identities. Language landscape not only reflects the deep structure and social life of the society, but also can be a powerful tool to criticize education, reflect social change and strive for language rights.