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When South Korean rapper PSY released his music video “Gangnam Style” months ago, he had no idea it would go so globally viral. YouTube has recorded more than 28 million hits3 and countless parody4 video clips5 have been uploaded every day. The music is addictive6, with an electro beat7 and repetitive lyrics8.
When South Korean rapper PSY released his music video “Gangnam Style” months ago, he had no idea it would go so globally viral. YouTube has recorded more than 28 million hits3 and countless parody4 video clips5 have been uploaded every day. The music Is addictive6, with an electro beat7 and repetitive lyrics8.